Our client, TCC, required a campaign for Philips Bass+ headphones, for which we created a campaign concept, along with activation ideas and an inspirational video.
“Feel It” is the theme, expressed with close ups of the physical effect of feeling the beat, hairs raising, eyes dilating and then when the music takes hold, different kinds of people dancing.
The people on the orange background are existing Philips assets. We sourced new music and royalty free footage, and edited it together with some copy into a short bold video.
SEE VIDEO HERE : youtu.be/Phillips